An October 2024 survey among adults in the United States found that roughly ** percent assume that companies are always collecting and tracking data about them. Furthermore, ** percent said that they did not have enough control over how companies use their data.
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Ipsos, & MarketingCharts. (November 19, 2024). Attitudes about personal data tracking among consumers in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1545670/us-consumer-attitudes-on-tracking-data/
Ipsos, und MarketingCharts. "Attitudes about personal data tracking among consumers in the United States as of October 2024." Chart. November 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1545670/us-consumer-attitudes-on-tracking-data/
Ipsos, MarketingCharts. (2024). Attitudes about personal data tracking among consumers in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1545670/us-consumer-attitudes-on-tracking-data/
Ipsos, and MarketingCharts. "Attitudes about Personal Data Tracking among Consumers in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Nov 2024, /statistics/1545670/us-consumer-attitudes-on-tracking-data/
Ipsos & MarketingCharts, Attitudes about personal data tracking among consumers in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1545670/us-consumer-attitudes-on-tracking-data/ (last visited July 15, 2026)
Attitudes about personal data tracking among consumers in the United States as of October 2024 [Graph], Ipsos, & MarketingCharts, November 19, 2024. [Online]. Available: /statistics/1545670/us-consumer-attitudes-on-tracking-data/
