A 2026 survey found that ** percent of consumers in the United States subscribed to an SVOD service. Cable or satellite TV as well as gaming subscriptions lost popularity over the past four years, while AVOD saw an increase in subscriptions.
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Deloitte. (March 25, 2026). Share of consumers subscribing to selected media and technology services in the United States from 2022 to 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1609557/subscriptions-media-and-tech-services-us/
Deloitte. "Share of consumers subscribing to selected media and technology services in the United States from 2022 to 2026." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1609557/subscriptions-media-and-tech-services-us/
Deloitte. (2026). Share of consumers subscribing to selected media and technology services in the United States from 2022 to 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1609557/subscriptions-media-and-tech-services-us/
Deloitte. "Share of Consumers Subscribing to Selected Media and Technology Services in The United States from 2022 to 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/1609557/subscriptions-media-and-tech-services-us/
Deloitte, Share of consumers subscribing to selected media and technology services in the United States from 2022 to 2026 ÌÇÐÄÆƽâ°æ, /statistics/1609557/subscriptions-media-and-tech-services-us/ (last visited July 15, 2026)
Share of consumers subscribing to selected media and technology services in the United States from 2022 to 2026 [Graph], Deloitte, March 25, 2026. [Online]. Available: /statistics/1609557/subscriptions-media-and-tech-services-us/
