
A. Guttmann
Research Lead covering media

Detailed statistics
Main areas and tactics in which marketers used AI worldwide 2025

Detailed statistics
Generative AI tools & platforms used in marketing & advertising worldwide 2023

Detailed statistics
Top ways for creators using AI in the U.S. 2023

Areas of AI usage for marketing processes among marketers in the U.S. & Canada 2026
Areas of artificial intelligence (AI) usage for marketing processes among marketing professionals in the United States and Canada as of February 2026

Professionals owning AI adoption for marketing within organizations worldwide 2026
Professionals owning the adoption and integration of artificial intelligence (AI) within organizations according to marketing and business leaders worldwide as of April 2026

Leading marketing areas being integrated with AI according to CEOs in the U.S. 2026
Leading marketing areas being integrated with artificial intelligence (AI) according to chief executive officers (CEOs) in the United States as of January 2026

Leading ways marketers used AI in influencer marketing in the U.S. 2025
Leading ways marketers used artificial intelligence (AI) in influencer marketing in the United States as of July 2025

Top challenges to AI adoption in marketing in India 2025
Leading challenges to artificial intelligence adoption in marketing in India as of September 2025

Usage of artificial intelligence (AI) by construction companies in the U.S. 2023-2026
Share of construction companies using or expecting to use artificial intelligence (AI) in the United States from 2nd half 2023 to 1st half 2026

Main AI applications for digital marketing among DMOs worldwide 2024
Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024

Applications of AI in marketing among small businesses worldwide 2026
Applications of artificial intelligence (AI) in marketing among small businesses worldwide as of February 2026

Reasons for using AI in marketing among small businesses worldwide 2026
Reasons for using of artificial intelligence (AI) in marketing among small businesses worldwide as of February 2026

Usage of AI in marketing among small business owners worldwide 2026
Usage of artificial intelligence (AI) in marketing among small business owners worldwide as of February 2026

Leading AI applications to the influencer marketing workflow worldwide 2026
Leading artificial intelligence (AI) applications across the influencer marketing workflow among marketers worldwide as of March 2026

AI adoption in fintech worldwide 2024, by specific application areas
Artificial intelligence (AI) adoption in the fintech sector worldwide in 2024, by specific application areas

Key purpose of AI tools in influencer marketing worldwide 2025
Main usage of artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of December 2025

Martech platforms utilizing AI worldwide 2025
Marketing technology (martech) platforms where artificial intelligence is used by marketers worldwide as of September 2025

Agentic AI adoption in financial services worldwide 2026
Adoption of agentic artificial intelligence (AI) in financial services worldwide in 2026

Confidence assessing AI-powered marketing technology worldwide 2026
Level of confidence in evaluating artificial intelligence (AI) technology according to marketing and business leaders worldwide as of April 2026

AI adoption in fintech worldwide 2024, by number of application areas
Artificial intelligence (AI) adoption in the fintech sector worldwide in 2024, by number of application areas

AI adoption in fintech worldwide 2024, by application area
Artificial intelligence (AI) adoption in the fintech sector worldwide in 2024, by application area

Agentic AI adoption in financial services worldwide 2026, by maturity and grouping
Adoption of agentic artificial intelligence (AI) in financial services worldwide in 2026, by maturity and grouping

AI adoption in financial services worldwide 2026, by AI and firm type
Active adoption of machine learning (ML), generative artificial intelligence (GenAI), and agentic AI in financial services worldwide in 2026, by AI and firm type

AI adoption maturity in financial services worldwide 2026, by firm type
Artificial intelligence (AI) adoption maturity in fintechs, traditional financial institutions, and regulators worldwide in 2026, by firm type

Importance of AI for companies' success worldwide 2027
Level of importance of artificial intelligence (AI) for success over the next 12 months according to marketing and business leaders worldwide as of April 2026

AI adoption rate at organizations APAC 2021-2025
Artificial intelligence (AI) adoption rate by organizations in the Asia-Pacific (APAC) region from 2021 to 2025

Generational gap in adoption and training of artificial intelligence (AI) 2025
Adoption and training of artificial intelligence (AI) worldwide in 2025, by age groups

Leading AI foundation model providers in finance worldwide 2026, by firm type
Main artificial intelligence (AI) foundation model providers in fintechs and traditional financial institutions worldwide in 2026

Leading AI foundation model providers in financial services worldwide 2026
Main artificial intelligence (AI) foundation model providers in financial services worldwide in 2026

Generative AI usage by real estate companies in the U.S. 2025-2026
Share of real estate companies that used generative artificial intelligence (GenAI) in the past six months in the United States from November 2025 to February 2026

AI usage by real estate companies in the U.S. 2025-2026
Share of real estate companies that used artificial intelligence (AI) in the past two weeks in the United States from November 2025 to February 2026

Adoption of artificial intelligence (AI)-driven payments worldwide 2024, by age group
Share of consumers worldwide who indicate they are comfortable with companies using artificial intelligence (AI) to improve digital payments as of 2024, by demographic

Adoption of artificial intelligence (AI) payments in 7 countries Europe and NA 2024
Share of consumers in selected countries in Europe and North America who indicate they are comfortable with companies using artificial intelligence (AI) to improve digital payments as of 2024

Adoption of artificial intelligence (AI) payments in 7 countries Latin America 2024
Share of consumers in Latin America who indicate they are comfortable with companies using artificial intelligence (AI) to improve digital payments as of 2024

Leading barriers preventing GenAI adoption in marketing workflows worldwide 2025
Leading barriers preventing broader generative artificial intelligence (GenAI) adoption in marketing workflows worldwide as of November 2025

AI adoption maturity level forecast in organizations 2026
Level of artificial intelligence (AI) adoption maturity forecast in companies in 2026

Adoption of AI in organizations 2022-2025, by region
Share of organizations using artificial intelligence (AI) worldwide from 2022 to 2025, by region

Adoption rate of generative AI H2 2025, by country
Adoption rate of generative artificial intelligence (genAI) during the second half of 2025, by country

Organizations with an AI ethics policy or principles as per marketers worldwide 2026
Percentage of marketing and business leaders stating their organizations had an artificial intelligence (AI) ethics policy or principles worldwide as of April 2026

Organizational outcomes desired with AI as per marketers worldwide 2026
Leading outcomes organizations aimed to achieve with artificial intelligence (AI) according to marketing and business leaders worldwide as of April 2026

AI adoption maturity in fintech worldwide 2026
Artificial intelligence (AI) adoption maturity in fintech worldwide in 2026

Role of AI in marketing strategies per marketers in the U.S. & Canada 2026
Role of artificial intelligence (AI) in the marketing strategy and execution according to marketing professionals in the United States and Canada as of February 2026

Top AI trends for marketing and business leaders worldwide 2026
Emerging artificial intelligence (AI) trends or technologies followed most closely by marketing and business leaders worldwide as of April 2026

AI adoption in financial services worldwide 2025, by function
Artificial intelligence (AI) adoption in financial services worldwide in 2025, by function

AI adoption in organizations worldwide 2025, by industry and function
Artificial intelligence (AI) adoption by organizations worldwide in 2025, by industry and function

Level of adoption of AI in the retail industry in the United States 2025
Degree of adoption of artificial intelligence (AI) in the retail industry in the United States in 2025

Biggest benefits of GenAI adoption in retail media programs in the U.S. 2025
Biggest benefits of generative artificial intelligence (GenAI) adoption in retail media programs according to marketers in the United States as of November 2025

Biggest barriers to GenAI adoption in retail media programs in the U.S. 2025
Biggest barriers to generative artificial intelligence (GenAI) adoption in retail media programs according to marketers in the United States as of November 2025

Marketers applying AI in B2B influencer marketing in the U.S. 2024
Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024

AI's upcoming impact on jobs for marketers and business leaders worldwide 2026
Impact of artificial intelligence (AI) on jobs over the next three years according to marketing and business leaders worldwide as of April 2026

Percentage of marketing budgets allocated to AI in North America 2025-2026
Percentage of marketing budgets allocated to artificial intelligence (AI) according to marketers in North America in 2025 and 2026

Use of AI in fintech in Colombia 2024, by type of provider
Use of artificial intelligence (AI) in fintech in Colombia in 2024, by type of adoption

Merchants AI adoption worldwide 2025, by function
Merchants artificial intelligence (AI) adoption worldwide 2025, by function
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