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Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024

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Sources

Release date

January 2025

Region

Worldwide

Survey time period

2024

Number of respondents

approx. 200

Special properties

destination marketers from tourism organizations, chambers of commerce, and agencies

Supplementary notes

The source mentioned that the survey was conducted in the Fall of 2024. 

Citation formats

Main AI applications for digital marketing among DMOs worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 11, 2025

According to a 2024 global study, content creation represented the main application of artificial intelligence (AI) into digital marketing among destination marketing organizations (DMOs). While over ** percent of the sample indicated so, ** percent of respondents mentioned using AI for data analysis and insights. 

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Statistics on " AI-generated online content (AIGC) "

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Other statistics that may interest you AI-generated online content (AIGC)

Overview

7

Top generative AI tools

5

Usage

8

Content on social media

8

Marketing and advertising

7

Impressions and concerns

7

Legal framework and regulations

7

Harmful content and online privacy

8

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