During a survey conducted among marketing and advertising professionals in North and South America as well as in Europe in July 2023, over ** percent of respondents stated using ChatGPT at work. Nearly ** percent of respondents used Microsoft's AI-powered Bing, while the same share used Google's AI tool Bard. Among design-related tools, the respondents mentioned Midjourney, DALL-E 2, and Adobe Firefly. According to the same study, generative AI uses in advertising and marketing included mainly drafting content, brainstorming, and researching.
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Basis Technologies. (July 27, 2023). Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1405052/gen-ai-tools-used-marketing-advertising/
Basis Technologies. "Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023." Chart. July 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1405052/gen-ai-tools-used-marketing-advertising/
Basis Technologies. (2023). Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1405052/gen-ai-tools-used-marketing-advertising/
Basis Technologies. "Leading Generative Artificial Intelligence (Ai) Tools and Platforms Used in Marketing and Advertising Worldwide as of July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2023, /statistics/1405052/gen-ai-tools-used-marketing-advertising/
Basis Technologies, Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1405052/gen-ai-tools-used-marketing-advertising/ (last visited July 25, 2026)
Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023 [Graph], Basis Technologies, July 27, 2023. [Online]. Available: /statistics/1405052/gen-ai-tools-used-marketing-advertising/
