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Percentage of marketing and business leaders stating their organizations had an artificial intelligence (AI) ethics policy or principles worldwide as of April 2026

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Sources

Release date

May 2026

Region

Worldwide

Survey time period

February to April 2026

Number of respondents

1,999 respondents

Supplementary notes

The source does not specify the survey type.

Percentage points fall below 100 due to rounding.

According to the source, 82% of respondents were based in the United States, while the others were in Australia, Canada, Germany, and the United Kingdom. Nearly one-third of all respondents were marketers.

Citation formats

Organizations with an AI ethics policy or principles as per marketers worldwide 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2026

During a 2026 survey primarily among marketers in Australia, Canada, Germany, the United Kingdom, and the United States, approximately ** percent said their organizations did not have an artificial intelligence (AI) policy and/or principles, whether for internal use or publicly available. Another ** percent were uncertain whether their organization had an AI ethics policy or principles. 

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