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LinkedIn marketing - statistics & facts

LinkedIn is the top-of-mind platform when it comes to professional social media. As the world’s leading professional social network, LinkedIn continues to be the top platform for companies engaged in business-to-business (B2B) marketing, according to a 2024 report. Since its acquisition by Microsoft, LinkedIn has evolved from a simple networking site into a cornerstone of corporate promotion. The website’s steady growth highlights its growing influence in the professional and digital marketing space. Industry forecasts project LinkedIn’s B2B display ad revenue will reach 4.73 billion U.S. by the end of 2025, reaffirming its central position in the digital marketing ecosystem.
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Published by A. Guttmann, Dec 17, 2025

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