According to a study from 2025, the views per video on YouTube grew by ** percent. Meanwhile, the average reach on Facebook grew by ** percent from 2024 to 2025. In contrast, the average reels reach on Instagram declined by ** percent from 2024 to 2025.
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Metricool. (December 10, 2025). Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1609790/activity-changes-social-networks-by-platform/
Metricool. "Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform." Chart. December 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1609790/activity-changes-social-networks-by-platform/
Metricool. (2025). Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1609790/activity-changes-social-networks-by-platform/
Metricool. "Changes in Activity on Selected Social Media Platforms between 2024 and 2025 Worldwide, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Dec 2025, /statistics/1609790/activity-changes-social-networks-by-platform/
Metricool, Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform ÌÇÐÄÆƽâ°æ, /statistics/1609790/activity-changes-social-networks-by-platform/ (last visited July 16, 2026)
Changes in activity on selected social media platforms between 2024 and 2025 worldwide, by platform [Graph], Metricool, December 10, 2025. [Online]. Available: /statistics/1609790/activity-changes-social-networks-by-platform/
