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LinkedIn marketing worldwide

Statistics report on LinkedIn marketing worldwide

This report has been compiled to provide statistical information about LinkedIn marketing worldwide. It displays data on B2B's most used social media platform and its audience, ad spending figures, marketing insights, and marketing effectiveness.

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Table of contents

Overview

5
  • Premium Statistic LinkedIn revenue 2017-2025
  • Premium Statistic LinkedIn annual ad revenue Q1 2020-Q4 2027
  • Basic Statistic Most valuable media brands 2024
  • Basic Statistic LinkedIn TTM revenue in 2023-2024, by business segment
  • Premium Statistic LinkedIn B2B display ad revenue in the U.S. 2022-2026

Audience

7
  • Premium Statistic LinkedIn: global users 2019-2023, by subscription type
  • Premium Statistic Total global visitor traffic to LinkedIn.com 2024
  • Basic Statistic LinkedIn: distribution of global audiences 2025, by gender
  • Premium Statistic Countries with the most LinkedIn users 2025
  • Basic Statistic LinkedIn: countries with the highest audience reach 2025
  • Premium Statistic Activity changes across social networks 2024-2025, by platform
  • Premium Statistic LinkedIn posting activity changes 2023-2024, by type

Marketers' insights

11
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2026
  • Premium Statistic B2B marketing budget distribution in selected countries worldwide 2024
  • Premium Statistic Changes in content marketing budgets in 2025 per B2B marketers worldwide 2024
  • Premium Statistic Change in LinkedIn Ads budgets among PPC marketers worldwide 2024
  • Premium Statistic Top areas attracting investments in 2026 for B2B content marketers worldwide 2025
  • Premium Statistic Share of B2B marketers with a documented content strategy worldwide 2017-2024
  • Premium Statistic Top types of paid content distribution methods used by B2B marketers worldwide 2024
  • Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2026
  • Premium Statistic Challenges for B2B organizations worldwide 2024
  • Premium Statistic Priorities for B2B organizations worldwide 2024
  • Premium Statistic Level of trust towards digital ad platforms worldwide 2023

Effectiveness

7
  • Premium Statistic Most effective social media platforms for B2B marketers worldwide 2024
  • Premium Statistic Future channel usage by B2B marketing leaders worldwide 2024
  • Premium Statistic Leading channels used by B2B content marketers worldwide 2024
  • Premium Statistic Most effective content types in B2B marketing worldwide 2024
  • Premium Statistic Social media platforms used for product discovery worldwide 2024
  • Premium Statistic Social listeners vs. non-listeners confidence in platform ROI 2024, by platform
  • Premium Statistic Organizational goals successfully achieved with B2B content marketing worldwide 2024
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