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Influencer marketing worldwide

Statistics report on influencer marketing worldwide

This report has been compiled to provide statistical information on influencer marketing worldwide. It includes a general overview of the global market, along with a regional breakdown. Additionally, the report offers insights into leading platforms and the effectiveness of influencer marketing.

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Table of contents

Overview

6
  • Basic Statistic Global influencer marketing value 2015-2025
  • Premium Statistic Influencer marketing platform market size worldwide 2022-2027
  • Premium Statistic Global number of influencer marketing companies 2015-2025
  • Premium Statistic Leading influencer marketing focus areas according to marketers worldwide 2026
  • Premium Forecast People buying products due to celebrity ads in selected countries worldwide 2025
  • Premium Forecast Share of adults reporting actions influenced by online creators in the U.S. 2026

Regional breakdown

10
  • Premium Statistic Ethical conditions marketers applied to partnering influencers in Western Europe 2025
  • Premium Statistic Changes in influencer marketing budgets in selected markets in Western Europe 2026
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2030 by market
  • Premium Forecast Influencer advertising spending in Brazil 2017-2030
  • Premium Statistic Influencer marketing expenditure in the U.S. 2021-2027
  • Premium Statistic Influencer advertising spending in Canada 2017-2030
  • Premium Statistic Ad spending change in the influencer advertising segment in Indonesia 2018-2030
  • Premium Statistic Share of social media users who follow influencers in APAC 2025, by country
  • Premium Forecast Most popular influencer genres in Australia 2025
  • Premium Forecast Most popular influencer genres in China 2025

Marketer insights

8
  • Basic Statistic Share of marketing budgets spent on influencer marketing worldwide 2025
  • Premium Statistic Marketing budget share allocated to video worldwide 2025
  • Premium Statistic Planned publisher initiatives in response to content creators 2025
  • Premium Statistic Main ways to measure influencer campaigns' success globally 2025
  • Premium Statistic Key criteria for selecting TikTok influencers worldwide 2025
  • Premium Statistic Key challenges of monetizing content on TikTok worldwide 2025
  • Premium Statistic Objectives with influencers for fashion and beauty holiday marketing worldwide 2024
  • Premium Statistic Proportion of publisher concerns about impact of content creators 2025

Influencer insights

7
  • Premium Statistic Creator revenue share on selected live streaming platforms 2026
  • Premium Statistic Highest-earning content creators 2025
  • Premium Statistic Highest-earning social media creators 2025
  • Premium Statistic Time creators spent on new content per week worldwide 2025
  • Premium Statistic Number of sponsored posts published by creators 2025
  • Premium Statistic Measures of success for creators worldwide 2025
  • Basic Statistic Popular political content live streamers 2026, by hours watched

Leading platforms

8
  • Premium Statistic Brand value of TikTok/Douyin worldwide 2021-2026
  • Premium Statistic Most popular TikTok users worldwide 2026
  • Premium Statistic Most mentioned brands on TikTok worldwide 2025, by influencers' mentions
  • Premium Statistic Brand value of Instagram worldwide 2020-2026
  • Basic Statistic Countries with the most Instagram users 2025
  • Premium Statistic Leading brands on Instagram worldwide 2025, by influencers
  • Premium Statistic Brand value of YouTube worldwide 2020-2026
  • Premium Statistic Global YouTube advertising revenues 2017-2025

AI in influencer marketing

5
  • Premium Statistic Leading AI applications to the influencer marketing workflow worldwide 2026
  • Premium Statistic Key purpose of AI tools in influencer marketing worldwide 2025
  • Premium Statistic Key features to enhance AI tools in influencer marketing worldwide 2025
  • Premium Statistic Perceived impact of AI on work among social media creators worldwide 2025
  • Premium Statistic Marketers' views on AI's impact on influencer marketing outcomes worldwide 2025

B2B influencer marketing

3
  • Premium Statistic Usage of influencers in B2B marketing worldwide 2025
  • Premium Statistic Criteria for selecting B2B creators worldwide 2025
  • Premium Statistic Most effective B2B influencer types worldwide 2025
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