During a 2024 survey of business-to-business (B2B) marketing leaders worldwide, ** percent of respondents expected to increase their use of social media in the future. Another ** percent stated they plan to increase their use of connected TV (CTV). Email newsletter use was expected to stay the same, according to ** percent of respondents.
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LinkedIn. (June 13, 2024). Marketing leaders' opinions on future channel use in business-to-business (B2B) marketing in selected countries worldwide as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1614919/future-channel-usage-b2b-marketing-leaders-worldwide/
LinkedIn. "Marketing leaders' opinions on future channel use in business-to-business (B2B) marketing in selected countries worldwide as of March 2024." Chart. June 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1614919/future-channel-usage-b2b-marketing-leaders-worldwide/
LinkedIn. (2024). Marketing leaders' opinions on future channel use in business-to-business (B2B) marketing in selected countries worldwide as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1614919/future-channel-usage-b2b-marketing-leaders-worldwide/
LinkedIn. "Marketing Leaders' Opinions on Future Channel Use in Business-to-business (B2b) Marketing in Selected Countries Worldwide as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2024, /statistics/1614919/future-channel-usage-b2b-marketing-leaders-worldwide/
LinkedIn, Marketing leaders' opinions on future channel use in business-to-business (B2B) marketing in selected countries worldwide as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614919/future-channel-usage-b2b-marketing-leaders-worldwide/ (last visited July 26, 2026)
Marketing leaders' opinions on future channel use in business-to-business (B2B) marketing in selected countries worldwide as of March 2024 [Graph], LinkedIn, June 13, 2024. [Online]. Available: /statistics/1614919/future-channel-usage-b2b-marketing-leaders-worldwide/
