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Live commerce

Statistics report on livestream commerce

This report presents insights and statistics on live commerce. Similar to home shopping TV channels, live streaming commerce offers a real-time interactive online shopping experience between brands, influencers, and consumers. The report provides an overview of this trend's global interest and prevalence, along with data of its uptake in several large markets.

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Table of contents

Overview

5
  • Premium Statistic Live commerce revenue worldwide 2019-2030, by segment
  • Premium Statistic Live commerce revenue change worldwide 2020-2030, by segment
  • Premium Statistic Top content strategies for influencer marketing worldwide 2025
  • Premium Statistic Social media content most helpful for product discovery worldwide 2024
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026

Leading platforms

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  • Premium Statistic Leading platforms to watch live commerce SEA 2024
  • Premium Statistic Live shopping platforms to purchase items APAC 2024, by country or territory
  • Premium Statistic Most successful Douyin sales influencers in China 2024
  • Premium Statistic Favorite platforms for livestream shopping in the U.S. 2024
  • Premium Statistic Favorite platforms for livestream shopping in the U.S. 2024, by age group
  • Premium Statistic Video, shop, and live sales distribution on TikTok Shop in the U.S. 2025
  • Premium Statistic Most used platforms for live shopping in the UK 2023
  • Premium Statistic Most used platforms for live shopping sessions in France 2023
  • Premium Statistic Most popular live commerce platforms in Brazil 2023

Product categories

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  • Premium Statistic ARPU in the live commerce market worldwide 2017-2029, by segment
  • Premium Statistic Products bought through live commerce and e-commerce SEA 2024
  • Premium Statistic Items purchased through live shopping events or streams APAC 2024, by country
  • Premium Statistic Most purchased categories via live commerce in the United States 2024
  • Premium Statistic Most bought live commerce product categories in Europe 2025
  • Premium Statistic Types of products purchased during live commerce broadcasts in Poland 2023-2024
  • Premium Statistic Favorite products to follow via live commerce for Black Friday purchases Brazil 2024

Livestream shoppers

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  • Premium Statistic Number of users in the live commerce market worldwide 2019-2030, by segment
  • Basic Statistic Live commerce user penetration rate worldwide 2019-2030, by category
  • Premium Forecast User penetration rate of live commerce worldwide 2026, by county
  • Premium Statistic Live shopping participation on social media worldwide 2024, by generation and total
  • Premium Statistic Frequency of watching live commerce SEA 2024
  • Premium Statistic Frequency of purchasing items using live commerce APAC 2024, by country or territory
  • Premium Statistic Livestream shoppers in the U.S. 2022-2028
  • Premium Statistic Livestream shopping users in Europe in 2025, by generation
  • Premium Statistic Share of people who have ever watched live commerce broadcasts in Poland 2024

User sentiment

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  • Premium Statistic Leading reasons to watch live commerce SEA 2024
  • Premium Statistic Reasons for participating in live commerce APAC 2024, by country or territory
  • Premium Statistic Reasons for not shopping through live commerce in China 2024
  • Premium Statistic Reasons against live commerce shopping in Japan 2024
  • Premium Statistic Leading reasons for consumers to shop in livestreams in the U.S. 2024
  • Premium Statistic Top reasons for not shopping through live commerce in the U.S. 2024
  • Premium Statistic Top reasons sellers sell via livestreams in Europe 2025
  • Premium Statistic Top benefits of selling via livestreams in Europe 2025
  • Premium Statistic Satisfaction with shopping via live commerce in Poland 2023-2024
  • Premium Statistic Main features of live commerce in Brazil 2024
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