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Social commerce in Latin America

Statistics report on social commerce in Latin America

This report presents insights and statistics on social commerce in Latin America. It begins by providing a market overview and key figures on the uptake of this trend in the region. The report includes data on the use of social networks for brand, product, and service discovery and research. Finally, it focuses on three core Latin American markets: Brazil, Mexico, and Colombia.

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Table of contents

Overview

6
  • Premium Forecast Online retail users in Latin America 2017-2030
  • Basic Statistic Digital Market Outlook: social media users in Latin America 2019-2029, by platform
  • Premium Forecast Social media advertising spending in Latin America 2017-2031
  • Premium Forecast Social media ad spend in Latin America 2022, by country
  • Premium Statistic Share of social commerce buyers worldwide 2024, by country
  • Premium Statistic Social commerce use and preference in Latin America 2021, by country

Discovery and research

6
  • Premium Statistic Facebook Marketplace/Instagram Shopping user share 2023, by region
  • Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
  • Premium Statistic Brand discovery via social media ads in Latin America Q3 2023, by country
  • Premium Statistic Social media use for brand research in Latin America 2021, by country
  • Premium Statistic Social media usage to find products for purchase in Latin America 2024, by country
  • Premium Statistic Latin America: smartphone users' main search sources for online shopping 2022-2023

Brazil

8
  • Premium Statistic Social commerce adoption in Brazil 2022
  • Premium Statistic Leading social networks for shopping in Brazil 2023
  • Premium Statistic Main categories purchased via social networks in Brazil 2022
  • Premium Statistic Average monthly spending on social media shopping in Brazil 2022
  • Premium Statistic Product information commonly searched for on social media in Brazil 2022
  • Premium Statistic Leading motivations for purchasing on social media in Brazil 2022
  • Premium Statistic Leading reasons Brazilian consumers prefer shopping on social media 2022
  • Premium Statistic Leading reasons Brazilian consumers had not shopped on social media 2022

Mexico

4
  • Premium Statistic Social commerce adoption in Mexico 2022
  • Premium Statistic Leading social networks for shopping in Mexico 2022
  • Premium Statistic Main categories purchased via social networks in Mexico 2022
  • Premium Statistic Main barriers to social media purchases in Mexico 2022

Colombia

3
  • Premium Statistic Social commerce main categories in Colombia 2024
  • Premium Statistic Share of businesses in Bogota, Colombia using social commerce 2021, by type
  • Premium Statistic Most used social networks for e-commerce by businesses in Bogota, Colombia 2021
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