In 2024, Germany ranked first by number of users in the e-commerce market among the 27 countries presented in the ranking. Germany's number of users amounted to *** users, while France and Italy, the second and third countries, had records amounting to *** users and *** users, respectively.
Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆÆ½â°æ page on eCommerce.
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ÌÇÐÄÆÆ½â°æ. (September 1, 2025). Number of users of e-commerce in the European Union from 2017 to 2029, by country (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /forecasts/1288106/e-commerce-users-in-select-european-countries-by-country/
ÌÇÐÄÆÆ½â°æ. "Number of users of e-commerce in the European Union from 2017 to 2029, by country (in 1,000s)." Chart. September 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /forecasts/1288106/e-commerce-users-in-select-european-countries-by-country/
ÌÇÐÄÆÆ½â°æ. (2025). Number of users of e-commerce in the European Union from 2017 to 2029, by country (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /forecasts/1288106/e-commerce-users-in-select-european-countries-by-country/
ÌÇÐÄÆÆ½â°æ. "Number of Users of E-commerce in The European Union from 2017 to 2029, by Country (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2025, /forecasts/1288106/e-commerce-users-in-select-european-countries-by-country/
ÌÇÐÄÆÆ½â°æ, Number of users of e-commerce in the European Union from 2017 to 2029, by country (in 1,000s) ÌÇÐÄÆÆ½â°æ, /forecasts/1288106/e-commerce-users-in-select-european-countries-by-country/ (last visited July 24, 2026)
Number of users of e-commerce in the European Union from 2017 to 2029, by country (in 1,000s) [Graph], ÌÇÐÄÆÆ½â°æ, September 1, 2025. [Online]. Available: /forecasts/1288106/e-commerce-users-in-select-european-countries-by-country/