| Characteristic | Number of users in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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eCommerce, short for electronic commerce, refers to the the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a websites or mobile application. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.
A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ.
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