Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.
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Social referrals to e-commerce sites in the UK 2022-2024, by device
Between 2022 and 2024, the proportion of visits to e-commerce websites from social media platforms on desktops remained stable in the United Kingdom. However, there has been a large increase in social referrals on tablets since the fourth quarter of 2022.
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Salesforce Research. (February 24, 2025). Share of visits to e-commerce websites from social media referrals in the United Kingdom (UK) from 4th quarter 2022 to 4th quarter 2024, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1394663/leading-e-commerce-referrers-uk-by-device/
Salesforce Research. "Share of visits to e-commerce websites from social media referrals in the United Kingdom (UK) from 4th quarter 2022 to 4th quarter 2024, by device." Chart. February 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1394663/leading-e-commerce-referrers-uk-by-device/
Salesforce Research. (2025). Share of visits to e-commerce websites from social media referrals in the United Kingdom (UK) from 4th quarter 2022 to 4th quarter 2024, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1394663/leading-e-commerce-referrers-uk-by-device/
Salesforce Research. "Share of Visits to E-commerce Websites from Social Media Referrals in The United Kingdom (Uk) from 4th Quarter 2022 to 4th Quarter 2024, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2025, /statistics/1394663/leading-e-commerce-referrers-uk-by-device/
Salesforce Research, Share of visits to e-commerce websites from social media referrals in the United Kingdom (UK) from 4th quarter 2022 to 4th quarter 2024, by device ÌÇÐÄÆƽâ°æ, /statistics/1394663/leading-e-commerce-referrers-uk-by-device/ (last visited July 19, 2026)
Share of visits to e-commerce websites from social media referrals in the United Kingdom (UK) from 4th quarter 2022 to 4th quarter 2024, by device [Graph], Salesforce Research, February 24, 2025. [Online]. Available: /statistics/1394663/leading-e-commerce-referrers-uk-by-device/
