During a survey carried out in the fourth quarter of 2023, ** percent of responding brands from the United States said they believed that retail media's ability to drive brand awareness was growing stronger. For Europe and North-East Asia, the share stood at ** percent.
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Criteo. (June 18, 2024). Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1474700/retail-media-brand-awareness-worldwide/
Criteo. "Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023." Chart. June 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1474700/retail-media-brand-awareness-worldwide/
Criteo. (2024). Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1474700/retail-media-brand-awareness-worldwide/
Criteo. "Share of Brands in Selected Regions That Said That Retail Media's Ability to Drive Brand Awareness Was Growing Stronger in 4th Quarter 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2024, /statistics/1474700/retail-media-brand-awareness-worldwide/
Criteo, Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023 ÌÇÐÄÆƽâ°æ, /statistics/1474700/retail-media-brand-awareness-worldwide/ (last visited July 28, 2026)
Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023 [Graph], Criteo, June 18, 2024. [Online]. Available: /statistics/1474700/retail-media-brand-awareness-worldwide/
