The source forecast that, in 2027, would remain the world's largest commerce advertising market, with ad revenues surpassing ** billion U.S. dollars. ** would follow with almost ** billion U.S. dollars. The medium encompasses digital retail media advertising, expanding it by including transaction and commerce data from multiple publishers and retailers online, as opposed to exclusively retailers' owned properties.
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WPP Media. (December 10, 2025). Commerce advertising revenue in leading ad markets worldwide in 2026 and 2027 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1453331/retail-media-ad-spend-countries/
WPP Media. "Commerce advertising revenue in leading ad markets worldwide in 2026 and 2027 (in billion U.S. dollars)." Chart. December 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1453331/retail-media-ad-spend-countries/
WPP Media. (2025). Commerce advertising revenue in leading ad markets worldwide in 2026 and 2027 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1453331/retail-media-ad-spend-countries/
WPP Media. "Commerce Advertising Revenue in Leading Ad Markets Worldwide in 2026 and 2027 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Dec 2025, /statistics/1453331/retail-media-ad-spend-countries/
WPP Media, Commerce advertising revenue in leading ad markets worldwide in 2026 and 2027 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1453331/retail-media-ad-spend-countries/ (last visited July 21, 2026)
Commerce advertising revenue in leading ad markets worldwide in 2026 and 2027 (in billion U.S. dollars) [Graph], WPP Media, December 10, 2025. [Online]. Available: /statistics/1453331/retail-media-ad-spend-countries/
