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Share of retail media in digital advertising spending in selected countries worldwide in 2025

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Source

Release date

February 2025

Region

Worldwide

Survey time period

November 2024

Special properties

forecast

Supplementary notes

* Forecast.
Figures calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.

Citation formats

Detail media share in digital ad spend worldwide 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 4, 2025

In 2025, retail media was expected to account for ** percent of total digital advertising spending in China. To compare, in the United States, the share was forecast to stand at roughly ** percent.

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Statistics on " Digital retail media advertising in the United Kingdom (UK) "

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Other statistics that may interest you Digital retail media advertising in the United Kingdom (UK)

Overview

8

Key players

7

Marketer insights

5

Consumer insights

6

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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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