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Change in digital retail media advertising expenditure worldwide from 2025 to 2027

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Source

Release date

December 2025

Region

Worldwide

Survey time period

as of December 2025

Special properties

forecast

Citation formats

Change in digital retail media ad spending worldwide 2025-2027

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 18, 2026

It was forecast that, in 2026, digital retail media advertising spending worldwide would increase by approximately **** percent, down from ** percent a year earlier. The growth rate was forecast to decelerate again in 2027 to **** percent, keeping a *-digit pace nonetheless.

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Statistics on " Digital retail media advertising worldwide "

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Other statistics that may interest you Digital retail media advertising worldwide

Overview

8

Key players

8

Marketer insights

8

Audience insights

6

Regional data

8

Impact of artificial intelligence (AI) on customer perception

4

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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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