Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than percent of desktop visits to sites in this category in April 2024. Second place went to eBay.com with roughly three percent.
Amazon leads the way
There is no denying the dominance of Amazon in the e-commerce industry. By 2026, Amazon's worldwide net sales are estimated to exceed *** trillion U.S. dollars. In 2022, amazon.com garnered over billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of April 2024, the leading social media traffic referrers to amazon.com were YouTube, Facebook, and X.Â
Online shopping
Amazon’s strong position is also due to shoppers’ preference for online marketplaces. As of April 2024, nearly **** of online consumers opted for online marketplaces over all other digital channels. This category of platforms was also ranked as the e-commerce channel delivering the best customer experience in 2024. According to shoppers worldwide, the most important changes that could make their digital shopping experience better were faster delivery, free returns, and more convenient shipping conditions.
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SimilarWeb. (April 1, 2024). Most popular e-commerce and shopping websites worldwide in April 2024, based on share of visits [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1198949/most-visited-websites-in-the-retail-sector-worldwide/
SimilarWeb. "Most popular e-commerce and shopping websites worldwide in April 2024, based on share of visits." Chart. April 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1198949/most-visited-websites-in-the-retail-sector-worldwide/
SimilarWeb. (2024). Most popular e-commerce and shopping websites worldwide in April 2024, based on share of visits. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1198949/most-visited-websites-in-the-retail-sector-worldwide/
SimilarWeb. "Most Popular E-commerce and Shopping Websites Worldwide in April 2024, Based on Share of Visits." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2024, /statistics/1198949/most-visited-websites-in-the-retail-sector-worldwide/
SimilarWeb, Most popular e-commerce and shopping websites worldwide in April 2024, based on share of visits ÌÇÐÄÆƽâ°æ, /statistics/1198949/most-visited-websites-in-the-retail-sector-worldwide/ (last visited July 31, 2026)
Most popular e-commerce and shopping websites worldwide in April 2024, based on share of visits [Graph], SimilarWeb, April 1, 2024. [Online]. Available: /statistics/1198949/most-visited-websites-in-the-retail-sector-worldwide/
