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Reasons why advertising agency professionals advised their clients to invest in retail media worldwide as of August 2024

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Sources

Release date

October 2024

Region

Worldwide

Survey time period

August 2024

Special properties

top 2 responses / among agency professionals

Citation formats

Reasons to invest in retail media advertising worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 9, 2025

During a global 2024 survey, nearly **** of responding advertising agency professionals said their agencies advised their clients to invest in retail media to raise consumer awareness of a brand or product. One in did so to make use of retail media as a first-party data source.

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Statistics on " Retail advertising and marketing in India "

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Other statistics that may interest you Retail advertising and marketing in India

Global overview

5

Indian context

6

Digital platforms

5

Festive season

4

Traditional channels

5

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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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