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Retail industry advertising in the U.S.

Statistics report on the retail industry advertising in the U.S.

This report has been compiled to provide statistical information about advertising in the U.S. retail industry. It includes data on advertising spending by format and channel, marketing budgets, and market leaders. Lastly, the study presents an overview of digital retail media and brand loyalty.

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Table of contents

Overview - Retail sector

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  • Premium Statistic United States: retail annual sales 2024, by store type
  • Premium Statistic United States: total retail sales 2022-2028
  • Premium Statistic Quarterly U.S. e-commerce retail sales 09-26

Retail advertising benchmarks

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  • Premium Statistic Change in total and digital marketing spending in the U.S. 2026, by industry
  • Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2026, by industry
  • Premium Statistic Categories with the largest ad spend growth in the U.S. 2022
  • Premium Statistic Digital ad spend in the U.S. 2022, by industry
  • Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry
  • Premium Statistic Digital ad spend growth in the U.S. 2024, by industry

Retail marketing and advertising

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  • Premium Statistic Retail industry ad spend in the U.S. 2022-2023
  • Premium Statistic Retail industry digital ad spend in the U.S. 2010-2025
  • Premium Statistic Retail ad spend on TV in the U.S. 2019-2021
  • Premium Statistic Retail ad spend on newspapers in the U.S. 2019-2021
  • Premium Statistic Retail ad spend on radio in the U.S. 2019-2021
  • Premium Statistic Retail ad spend on OOH advertising in the U.S. 2019-2021

Market leaders

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  • Premium Statistic Leading U.S. retailers 2022, by ad spend
  • Premium Statistic Amazon: ad spend in the U.S. 2012-2022
  • Premium Statistic Target Corporation: ad spend in the U.S. 2009-2022
  • Premium Statistic Walmart: ad spend in the U.S. 2009-2022
  • Premium Statistic Macy's: ad spend in the U.S. 2009-2022

Spotlight: Digital retail media

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  • Basic Statistic Digital retail media ad spending in the U.S. 2024-2029
  • Premium Statistic Digital retail media ad spend growth in the U.S. 2023-2024
  • Premium Statistic Retail media ad spending as a share of digital ad spend in the U.S. 2024-2029
  • Premium Statistic Leading retail media ad types in the U.S. 2023
  • Premium Statistic Reasons for working with retail media networks in the U.S. 2022
  • Premium Statistic Benefits of retail media networks in the U.S. 2022

Spotlight: Brand loyalty

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  • Premium Statistic Leading factors driving brand loyalty among consumers in the U.S. 2023
  • Premium Statistic Consumers intending to participate in loyalty programs in the U.S 2023, by generation
  • Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
  • Premium Statistic Expected features of loyalty programs in the U.S. 2023, by sector
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