The survey was carried out among respondents from Brazil, France, Germany, India, Japan, Singapore, South Korea, the United Kingdom, and the United States. <br>The source does not provide information on the type of survey used.
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Stakeholders that would like to see new verticals create retail media offerings 2023
During a survey carried out in the last quarter of 2023, ** percent of responding brands and ** percent of responding advertising/media agencies said they wanted to see verticals other than retail create retail media-like offerings. Global retail media market was estimated at roughly *** billion U.S. dollars in 2023.
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eMarketer. (August 16, 2024). Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1452338/verticals-retail-media-offerings/
eMarketer. "Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023." Chart. August 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1452338/verticals-retail-media-offerings/
eMarketer. (2024). Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1452338/verticals-retail-media-offerings/
eMarketer. "Share of Brands and Agencies That Would like to See Verticals Other than Retail Create Retail Media-like Offerings Worldwide as in 4th Quarter 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Aug 2024, /statistics/1452338/verticals-retail-media-offerings/
eMarketer, Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023 ÌÇÐÄÆƽâ°æ, /statistics/1452338/verticals-retail-media-offerings/ (last visited July 23, 2026)
Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023 [Graph], eMarketer, August 16, 2024. [Online]. Available: /statistics/1452338/verticals-retail-media-offerings/
