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Advertising revenue generated by eBay worldwide from 3rd quarter 2020 to 4th quarter 2025, by source (in million U.S. dollars)

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Source

Release date

February 2026

Region

Worldwide

Survey time period

Q3 2020 to Q4 2025

Supplementary notes

* Includes nine million U.S. dollars of one-time accounting adjustment of deferred value.
** eBay began reporting off-platform ad revenue as part of total ad revenue in Q1 2025. Prior periods have not been recast.

Figures preceding Q3 2024 were retrieved from earlier publications.

Citation formats

Ad revenue generated by eBay worldwide Q3 2020-Q4 2025, by source

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 14, 2026

In the fourth quarter of 2025, eBay generated ****million U.S. dollars in advertising revenue, of which ****million dollars came from first-party advertising (promoted listings), *million dollars from third-party advertising, and ** million dollars from its off-platform ad business. In the entire fiscal year 2025, the total ad revenue surpassed **** billion dollars.

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Statistics on " Digital retail media advertising worldwide "

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Overview

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Key players

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Marketer insights

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Audience insights

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Regional data

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Impact of artificial intelligence (AI) on customer perception

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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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