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Share of media budgets invested in retail media according to marketers worldwide in 2022 and 2024

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Sources

Release date

January 2023

Region

Worldwide

Survey time period

January 2023

Number of respondents

33 respondents

Supplementary notes

* Forecast.
The source does not provide information about the type of survey used.

Citation formats

Share of media budgets invested in retail media worldwide 2022-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 2, 2023

During a 2023 survey, six percent of responding marketers from across the world stated they had invested ** to ** percent of their media budgets in retail media in 2022. In 2024, ** percent of respondents were planning to invest this share of their budgets in retail media.

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