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Usage of generative artificial intelligence (Gen AI) tools in online shopping in 2024, by purchase stage

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Source

Release date

January 2025

Region

Worldwide

Survey time period

October and November 2024

Number of respondents

12,000 respondents

Age group

18 years and older

Special properties

Consumers

Supplementary notes

* Consumers who are aware of the use of generative AI in shopping experiences in 12 countries across North America, Europe, and Asia–Pacific.

Citation formats

Generative AI usage in online shopping 2024, by purchase stage

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 16, 2025

In 2024, the most common use for generative AI in e-commerce was for customer support, with ** percent of respondents using it to answer queries in real-time. Generative AI was also commonly used for tailored loyalty programs, and other applications.

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Statistics on " Digital retail media advertising worldwide "

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Other statistics that may interest you Digital retail media advertising worldwide

Overview

8

Key players

8

Marketer insights

8

Audience insights

6

Regional data

8

Impact of artificial intelligence (AI) on customer perception

4

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Topics

Online shopping behavior worldwideE-commerce worldwideGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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