It was forecast that, in 2026, digital retail media advertising spending in the United States would amount to approximately 69.3 billion U.S. dollars, up from 58.8 billion dollars a year earlier – a projected year-over-year (YOY) growth of nearly 18 percent. The annual figure was expected to continue to expand, reaching almost 98 billion dollars by 2029.
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eMarketer. (November 12, 2025). Digital retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1291817/digital-retail-media-ad-spend-usa/
eMarketer. "Digital retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars)." Chart. November 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1291817/digital-retail-media-ad-spend-usa/
eMarketer. (2025). Digital retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1291817/digital-retail-media-ad-spend-usa/
eMarketer. "Digital Retail Media Advertising Spending in The United States from 2024 to 2029 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2025, /statistics/1291817/digital-retail-media-ad-spend-usa/
eMarketer, Digital retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1291817/digital-retail-media-ad-spend-usa/ (last visited July 23, 2026)
Digital retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars) [Graph], eMarketer, November 12, 2025. [Online]. Available: /statistics/1291817/digital-retail-media-ad-spend-usa/
