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E-mail marketing performance metrics worldwide in 1st half 2020, by sender type

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Source

Release date

August 2020

Region

Worldwide

Survey time period

January 1 to June 30 , 2020

Special properties

based on e-mail handled by the source; broader industry metrics may vary

Citation formats

E-mail marketing performance metrics worldwide 2020, by business type

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 1, 2020
A study of global e-mail marketing performance metrics in the first half of 2020 analyzed e-mails sent out by different business types. According to the findings, B2C e-mails had slightly higher unique open rates, at ** percent compared to ** percent for B2B e-mails, while messages sent out by associations recorded a ** percent unique open rate at that time.
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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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