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Marketing e-mail click-to-open (CTO) rates worldwide in 2020, by day of the week

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Sources

Release date

February 2021

Region

Worldwide

Survey time period

2020

Special properties

study based on more than 100 billion emails sent globally by customers of source's family of brands; wider industry metrics may vary

Citation formats

Marketing e-mail CTO rate in 2020, by day of the week

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 18, 2021
In 2020, marketing email click-to-open (CTO) rates were the highest on Fridays. Out of all marketing emails which were opened on Wednesday and Fridays, recipients clicked on links in **** percent of them. The rate was lowest on Tuesday, with **** percent.
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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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