In Italy, in 2020, public institutions and manufacturing were the B2C (business-to-consumer) industries with the highest rate of direct e-mails where users clicked on all links. Their CTR (click-through rate) was *** and *** percent, respectively.
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MailUp. (April 23, 2021). Click-through rate of newsletters in Italy in 2020, by B2C (business-to-consumer) industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1018257/click-through-rate-of-newsletters-by-b2c-industry-in-italy/
MailUp. "Click-through rate of newsletters in Italy in 2020, by B2C (business-to-consumer) industry." Chart. April 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1018257/click-through-rate-of-newsletters-by-b2c-industry-in-italy/
MailUp. (2021). Click-through rate of newsletters in Italy in 2020, by B2C (business-to-consumer) industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1018257/click-through-rate-of-newsletters-by-b2c-industry-in-italy/
MailUp. "Click-through Rate of Newsletters in Italy in 2020, by B2c (Business-to-consumer) Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2021, /statistics/1018257/click-through-rate-of-newsletters-by-b2c-industry-in-italy/
MailUp, Click-through rate of newsletters in Italy in 2020, by B2C (business-to-consumer) industry ÌÇÐÄÆƽâ°æ, /statistics/1018257/click-through-rate-of-newsletters-by-b2c-industry-in-italy/ (last visited August 04, 2026)
Click-through rate of newsletters in Italy in 2020, by B2C (business-to-consumer) industry [Graph], MailUp, April 23, 2021. [Online]. Available: /statistics/1018257/click-through-rate-of-newsletters-by-b2c-industry-in-italy/
