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Average open rate and click-through rate of selected advertising e-mail categories in Colombia in 2020

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Sources

Release date

November 2020

Region

Colombia

Survey time period

November 2020*

Supplementary notes

* The source does not specify the date of the survey. The date given is the one of release.

The source defines the click-through rate (CTR) as the number of clicks that a call to action (CTA) obtains with respect to its number of impressions, and the open rate as the percentage of users who have opened an email.

Citation formats

Colombia: open rate and click-through rate of advertising e-mails 2020, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 6, 2021
As of November 2020, among advertising e-mails in selected categories in Colombia, industry and manufacturing were those with the highest open rate and click-through rate (CTR), with an average of percent and **** percent, respectively. In addition, the second place regarding both open and click-through rate was held by advertising e-mails from the public sector.
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