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Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry

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Source

Release date

2021

Region

Italy

Survey time period

2020

Supplementary notes

Data is based on e-mails sent through MailUp platform.

Citation formats

Opening rate of DEM e-mails in Italy 2020, by B2B industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 23, 2021
In Italy, as of 2020, gambling and games was the B2B (business-to-business) industry with the highest rate of direct emails that were opened by users, which amounted to **** percent. Utilities and services followed with an opening rate of **** percent.
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Digital marketing in ItalyDigital advertising in the U.S.Online advertising metricsSocial media advertising and marketing worldwideDigital advertising formats in the U.S.
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