On average, marketing emails sent by non-profit organizations in Canada, the United States, and the United Kingdom had an open rate of ** percent in 2021. Emails from cultural organizations had a higher open rate, at ** percent. Around ** percent of subscribers opened marketing emails sent by non-profits in the hunger/poverty sector.
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M+R. (April 27, 2022). Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. "Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector." Chart. April 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. (2022). Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. "Nonprofit Organizations' Marketing E-mail Open Rates in Canada, The United Kingdom, and The United States in 2021, by Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2022, /statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R, Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector ÌÇÐÄÆƽâ°æ, /statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/ (last visited July 31, 2026)
Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector [Graph], M+R, April 27, 2022. [Online]. Available: /statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
