In 2023, marketing e-mails in Great Britain had an unsubscribe rate of **** percent. A year earlier, the rate stood at **** percent. E-mail marketing unsubscribe rate is the share of recipients (e-mail addresses) that unsubscribe from an e-mail marketing communication, out of all recipients that received an e-mail.
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GetResponse. (April 30, 2024). E-mail marketing unsubscribe rate in Great Britain from 2021 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/506505/e-mail-marketing-unsubscribe-rates-uk/
GetResponse. "E-mail marketing unsubscribe rate in Great Britain from 2021 to 2023." Chart. April 30, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/506505/e-mail-marketing-unsubscribe-rates-uk/
GetResponse. (2024). E-mail marketing unsubscribe rate in Great Britain from 2021 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/506505/e-mail-marketing-unsubscribe-rates-uk/
GetResponse. "E-mail Marketing Unsubscribe Rate in Great Britain from 2021 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Apr 2024, /statistics/506505/e-mail-marketing-unsubscribe-rates-uk/
GetResponse, E-mail marketing unsubscribe rate in Great Britain from 2021 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/506505/e-mail-marketing-unsubscribe-rates-uk/ (last visited July 24, 2026)
E-mail marketing unsubscribe rate in Great Britain from 2021 to 2023 [Graph], GetResponse, April 30, 2024. [Online]. Available: /statistics/506505/e-mail-marketing-unsubscribe-rates-uk/