The source defines click-through rate (CTR) as the number of clicks on a particular advertisement or link divided by the number of times it was seen (also known as impressions), multiplied by 100; and click-to-open rate (CTOR) as an ad's number of unique clicks divided by its number of unique opens, multiplied by 100.
In 2023, marketing e-mails in Great Britain had an open rate of percent. The unsubscribe rate stood at **** percent and the bounce rate at **** percent.
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GetResponse. (April 30, 2024). E-mail marketing metrics in Great Britain in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1233483/e-mail-marketing-metrics-great-britain/
GetResponse. "E-mail marketing metrics in Great Britain in 2023." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1233483/e-mail-marketing-metrics-great-britain/
GetResponse. (2024). E-mail marketing metrics in Great Britain in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1233483/e-mail-marketing-metrics-great-britain/
GetResponse. "E-mail Marketing Metrics in Great Britain in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1233483/e-mail-marketing-metrics-great-britain/
GetResponse, E-mail marketing metrics in Great Britain in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1233483/e-mail-marketing-metrics-great-britain/ (last visited July 25, 2026)
E-mail marketing metrics in Great Britain in 2023 [Graph], GetResponse, April 30, 2024. [Online]. Available: /statistics/1233483/e-mail-marketing-metrics-great-britain/
