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Average click-through rate of marketing e-mails in Italy from 2019 to 2020

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Source

Release date

2021

Region

Italy

Survey time period

2019 to 2020

Supplementary notes

Data is based on emails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links.

Citation formats

Average click-through rate of marketing e-mails in Italy 2019-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 23, 2021
In Italy, between 2019 and 2020, the click-through rate of marketing e-mails of the B2C and B2B industries increased. Indeed, the former grew from **** to *** percent, whilst the latter from **** to **** percent.
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