In Italy, as of 2020, associations and political organizations was the B2C (business-to-consumer) industry that reported the highest rate of direct-emails that were opened by users, with almost ** percent. It was followed by insurance, finance and banking, which reported an operating rate of **** percent.
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MailUp. (April 23, 2021). Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. "Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry." Chart. April 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. (2021). Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. "Share of Opened Direct E-mail Marketing (Dem) E-mails in Italy in 2020, by B2c (Business-to-consumer) Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2021, /statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp, Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry ÌÇÐÄÆƽâ°æ, /statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/ (last visited August 01, 2026)
Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry [Graph], MailUp, April 23, 2021. [Online]. Available: /statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
