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Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018

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Sources

Release date

July 2018

Region

United States

Survey time period

June 2018

Number of respondents

317 respondents

Special properties

among marketers and agency professionals

Method of interview

Online survey

Supplementary notes

Question: How important are the following types of advertising transparency to you/your organization? - Financial Transparency - Knowing All Parties And Fees Associated With My Media Cost

Citation formats

Marketers view of financial transparency related to AI-run ads in the U.S. 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 17, 2018
The statistic presents the share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018. During the survey, ** percent of responding agencies said it was important to know all parties and fees associated with their media costs, while the same was true for ** percent of marketers.
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