Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group
Characteristic
Would rather watch one long ad before the beginning of the video
Would rather watch multiple short ads throughout the video
Don't know/no opinion
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
Question: Sometimes on streaming services or online videos, you are given the option to watch a long advertisement at the beginning of the video or
multiple advertisements throughout the video. Which of the following statements do you agree with more, even if neither is exactly right?
Citation formats
Share of U.S. adults choosing long video ads before stream in 2019, by age
The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of , by age group. The survey found that ** percent of respondents aged between 18 and 29 chose to watch one long ad before the beginning of the video, while ** percent chose to watch multiple ads throughout the video.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult, und The Hollywood Reporter. "Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group." Chart. April 9, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult, The Hollywood Reporter. (2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult, and The Hollywood Reporter. "Share of Adults Who Choose to Watch Longer Video Ads before The Stream Instead of Multiple Short Ones in The United States as of April 2019, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2019, /statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult & The Hollywood Reporter, Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group ÌÇÐÄÆƽâ°æ, /statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/ (last visited July 27, 2026)
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: /statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
