This chart shows the importance marketing marketing professionals in France, Germany, and the UK attached to certain marketing tactics in 2016 in the next 12 months and three years. The chart shows that marketing professionals in France, Germany, and the UK on average rate the importance of e-commerce at ** percent when it comes to the next 12 months, but only at ** percent when it comes to the next three years.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Adobe. (October 18, 2016). Please select the marketing tactics you believe will be most critical for marketers to be focusing on 12 months and three years from now.* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/468890/marketing-tactics-by-importance-europe/
Adobe. "Please select the marketing tactics you believe will be most critical for marketers to be focusing on 12 months and three years from now.*." Chart. October 18, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/468890/marketing-tactics-by-importance-europe/
Adobe. (2016). Please select the marketing tactics you believe will be most critical for marketers to be focusing on 12 months and three years from now.*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/468890/marketing-tactics-by-importance-europe/
Adobe. "Please Select The Marketing Tactics You Believe Will Be Most Critical for Marketers to Be Focusing on 12 Months and Three Years from Now.*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Oct 2016, /statistics/468890/marketing-tactics-by-importance-europe/
Adobe, Please select the marketing tactics you believe will be most critical for marketers to be focusing on 12 months and three years from now.* ÌÇÐÄÆÆ½â°æ, /statistics/468890/marketing-tactics-by-importance-europe/ (last visited July 31, 2026)
Please select the marketing tactics you believe will be most critical for marketers to be focusing on 12 months and three years from now.* [Graph], Adobe, October 18, 2016. [Online]. Available: /statistics/468890/marketing-tactics-by-importance-europe/