The statistic depicts the survey results concerning the question "How important do you think social media will be in five years?". 48 percent of the respondents think that social media will become more important than Pay Per Click (PPC) in 5 years' time.
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World Travel Market. (November 7, 2011). How important do you think social media will be in five years' time?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/207049/future-importance-of-social-media-to-travel-industry/
World Travel Market. "How important do you think social media will be in five years' time?*." Chart. November 7, 2011. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/207049/future-importance-of-social-media-to-travel-industry/
World Travel Market. (2011). How important do you think social media will be in five years' time?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/207049/future-importance-of-social-media-to-travel-industry/
World Travel Market. "How Important Do You Think Social Media Will Be in Five Years' Time?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2011, /statistics/207049/future-importance-of-social-media-to-travel-industry/
World Travel Market, How important do you think social media will be in five years' time?* ÌÇÐÄÆƽâ°æ, /statistics/207049/future-importance-of-social-media-to-travel-industry/ (last visited August 03, 2026)
How important do you think social media will be in five years' time?* [Graph], World Travel Market, November 7, 2011. [Online]. Available: /statistics/207049/future-importance-of-social-media-to-travel-industry/
