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Distribution of loyalty programs in Europe as of March 2022, by type

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Source

Release date

April 2022

Region

Europe

Survey time period

September 9 to October 9, 2021; February and March 2022

Number of respondents

117 respondents

Special properties

among loyalty program decision-makers

Method of interview

Questionnaire

Citation formats

Emotional vs rational loyalty programs in Europe 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 30, 2023
During an early 2022 survey conducted among loyalty program decision-makers in Europe, **** percent of respondents classified their program as more emotional than rational. On the other hand, **** percent described theirs as rational.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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