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Causes of dissatisfaction with loyalty programs according to marketing and loyalty professionals in the United Kingdom in 2024

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Source

Release date

January 2025

Region

United Kingdom

Survey time period

2024

Number of respondents

2,634*

Special properties

among loyalty program owners

Supplementary notes

* Total sample, of which 25 percent is located in Western Europe. No separate number for the United Kingdom (UK) was provided.

Citation formats

Causes of dissatisfaction with loyalty programs in the UK 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2025

A survey conducted among loyalty program decision-makers worldwide found that ** percent of respondents from the United Kingdom considered poor integration with customer experience and the lack of a differentiating factor to be the main causes of dissatisfaction with their loyalty programs. For ** percent, the lack of impact on sales also caused disappointment.

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Statistics on " Loyalty programs and marketing in the United Kingdom (UK) "

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Other statistics that may interest you Loyalty programs and marketing in the United Kingdom (UK)

Overview

8

Market leaders

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Marketer perspective

5

Consumer perspective

8

Brand trust & brand loyalty

8

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Topics

Loyalty programs in the United Kingdom (UK)Advertising in the UKDigital marketing in the UKDigital advertising in the UKLoyalty programs in the U.S.
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