| Characteristic | 2012 | 2013 |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Release date
February 2014
Region
United Kingdom
Survey time period
2012 to 2013**
Number of respondents
128***
Special properties
marketers
Method of interview
Online interview
Supplementary notes
* 'DMA UK', 'IDM' and 'IAB' are new options added in 2013.
** Dates of most recent survey were October, November and December 2013.
*** n (2012) = 161; n (2013) = 128.
Multiple answers were possible.
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