| Characteristic | Millennials | Non-millennials |
|---|---|---|
| It's free to join | 66% | 55% |
| Rewards can be earned quickly | 44% | 36% |
| Rewards are relevant to my life | 42% | 50% |
| It's easy to join and participate in | 40% | 37% |
| Exciting rewards such as trips, etc. | 25% | 20% |
| It's a company I feel loyal to | 19% | 18% |
| It's connected to a social cause | 9% | 11% |
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Source
Source
Release date
January 2012
More information
Region
United States
Survey time period
June 30 to July 19, 2011
Number of respondents
385*
Age group
19 years and older
Special properties
qualified respondents were age 19 or older and resided in Canada, the UK and the US
Method of interview
Online survey
Supplementary notes
* Millennials (207); Non-millennials (178).
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