| Characteristic | Share of respondents |
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Source
Release date
July 2014
Region
United Kingdom (Great Britain)
Survey time period
May 6 to 14, 2014
Number of respondents
1,451 respondents
Age group
22-30 years
Special properties
Millennials (22%) Main/joint household shoppers
Method of interview
Online survey
Supplementary notes
Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.
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