| Characteristic | Gen Y: aged 19-30 | Gen Y: aged 31-48 | Baby Boomers: aged 49-66 |
|---|---|---|---|
| Ability to excel / develop in my field | 77% | 74% | 67% |
| Connection with co-workers | 44% | 41% | 44% |
| Alignment to personal values | 41% | 43% | 47% |
| Connection with corporate strategy | 31% | 35% | 32% |
| Community involvement | 29% | 26% | 28% |
| Other | 2% | 3% | 4% |
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Source
Release date
April 2012
Region
Worldwide
Survey time period
2012
Number of respondents
168,000 respondents
Age group
8-19 years
Method of interview
Online survey
Supplementary notes
Survey conducted among 168,000 respondents from 30 countries in the Americas, Asia Pacific (APAC) and Europe, Middle East and Africa (EMEA).
The survey focuses on the three main workforce generations – Gen Y (aged 19-30), Gen X (aged 31-48) and Baby Boomers (aged 49-66).
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