This graph shows preferred rewards categories in the United States in 2012, by generation. The survey revealed that 83 percent of millennials prefer cash back rewards programs.
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Aimia. (January 31, 2012). Preferred reward categories in the United States in 2012, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia. "Preferred reward categories in the United States in 2012, by generation." Chart. January 31, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia. (2012). Preferred reward categories in the United States in 2012, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia. "Preferred Reward Categories in The United States in 2012, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2012, /statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia, Preferred reward categories in the United States in 2012, by generation ÌÇÐÄÆƽâ°æ, /statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/ (last visited July 21, 2026)
Preferred reward categories in the United States in 2012, by generation [Graph], Aimia, January 31, 2012. [Online]. Available: /statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
