This graph shows the leading rewards program sectors in the United States in 2012, by generation. The survey revealed that 56 percent of millennials believe the groceries is the top rewards program sector.
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Aimia. (January 31, 2012). Leading rewards program sectors in the United States in 2012, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/
Aimia. "Leading rewards program sectors in the United States in 2012, by generation." Chart. January 31, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/
Aimia. (2012). Leading rewards program sectors in the United States in 2012, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/
Aimia. "Leading Rewards Program Sectors in The United States in 2012, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2012, /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/
Aimia, Leading rewards program sectors in the United States in 2012, by generation ÌÇÐÄÆƽâ°æ, /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/ (last visited July 16, 2026)
Leading rewards program sectors in the United States in 2012, by generation [Graph], Aimia, January 31, 2012. [Online]. Available: /statistics/281961/top-rewards-program-sectors-in-selected-countries-by-generation/
